Nice to meet you
About the Drinks Federation of South Africa
Welcome to the Drinks Federation of South Africa. Our Members are joining hands for the first time with a bold Vision that puts the well-being of communities at its heart. We’re just getting started. Here’s a sneak peek at who we are.
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Unprecedented Industry Collaboration
Transforming the Alcohol Narrative
Against a backdrop of decades of economic stagnation; very high unemployment; and severe income; educational, health inequality, the global Covid-19 pandemic highlighted the scale of these challenges.
As a result, the industry found itself at a tipping point when it was placed at the very centre of a political, social, and health debate on the role of alcohol in society.
As a result, the industry found itself at a tipping point when it was placed at the very centre of a political, social, and health debate on the role of alcohol in society.
During this time, there was no unified voice for the alcohol industry.Therefore, the Founders came together with a sincere desire to reset the industry’s trajectory, relationships, contributions, and the prevailing narrative around alcohol.
The DF-SA embodies the Founders’ vision to unite the entire industry in order to lead and sustain this transformation.
The DF-SA embodies the Founders’ vision to unite the entire industry in order to lead and sustain this transformation.
Our Founders
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Vision and mission
Vision and mission
A drinks industry that is valued for the breadth and depth of its contribution to a prosperous, just, and safer South Africa, and for meaningfully contributing to progress in responsible drinking behaviours and outcomes, both real and perceived.
- Implement self regulation
- Promote responsible trade
- Advance market formalisation
- Influence illicit trade reduction
- Gather relevant data and insights to inform decisions
- Shape policy and regulations
- Create positive dialogue around industry contributions
- Lead responsible consumption initiatives
- Promote responsible trade
DFSA Ecosystem
Ecosystem within which DF-SA Exists
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Relevant NGO'S
Growers / Farmers / Manufacturers
Research / Academic Institutes
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DFSA
Producers
Industry Associations
Aware.org
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Regulators
Relevant NGOs & Civil Society Groups
Alcohol Traders
Sporting Associations
Traditional & Royal Leaders
Interest / Lobby Groups
Media
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South African Society
Board Members
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Ricardo Ferreira
Group CEO
DGB (Pty) Ltd.
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Andrew Ross
General Manager Southern Africa and Indian Ocean
Diageo South Africa (Pty) Ltd.
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Karin Krause Wessels
Managing Director
EDWARD SNELL&CO. (Pty) Ltd.
Deputy Chairperson: DF-SA
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Jordi Borrut Bel
Managing Director
Heineken South Africa (RF) (Pty) Ltd.
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John Loomes
CEO
KWV (Pty) Ltd.
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Sola Oke
Managing Director Nigeria & Western Africa
Pernod Ricard South Africa (Pty) Ltd.
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Richard Rivett-Carnac
CEO
South African Breweries (Pty) Ltd.
Chairperson: DF-SA