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About the Drinks Federation of South Africa

Welcome to the Drinks Federation of South Africa. Our Members are joining hands for the first time with a bold Vision that puts the well-being of communities at its heart. We’re just getting started. Here’s a sneak peek at who we are.

Unprecedented Industry Collaboration

Transforming the Alcohol Narrative
Against a backdrop of decades of economic stagnation; very high unemployment; and severe income; educational, health inequality, the global Covid-19 pandemic highlighted the scale of these challenges.

As a result, the industry found itself at a tipping point when it was placed at the very centre of a political, social, and health debate on the role of alcohol in society.
During this time, there was no unified voice for the alcohol industry.Therefore, the Founders came together with a sincere desire to reset the industry’s trajectory, relationships, contributions, and the prevailing narrative around alcohol.

The DF-SA embodies the Founders’ vision to unite the entire industry in order to lead and sustain this transformation.

Our Founders

Company logo
Vision and mission

Vision and mission

A drinks industry that is valued for the breadth and depth of its contribution to a prosperous, just, and safer South Africa, and for meaningfully contributing to progress in responsible drinking behaviours and outcomes, both real and perceived.

Market Integrity

  • Implement self regulation
  • Promote responsible trade
  • Advance market formalisation
  • Influence illicit trade reduction

Credible Scientific Research

  • Gather relevant data and insights to inform decisions

Stakeholder Engagement and Collaboration

  • Shape policy and regulations
  • Create positive dialogue around industry contributions

Responsibility and Education

  • Lead responsible consumption initiatives
  • Promote responsible trade
DFSA Ecosystem

Ecosystem within which DF-SA Exists

Relevant NGO'S
Growers / Farmers / Manufacturers
Research / Academic Institutes
Alcohol Industry
Industry Associations
Relevant NGOs & Civil Society Groups
Alcohol Traders
Sporting Associations
Traditional & Royal Leaders
Interest / Lobby Groups
South African Society

Board Members

Ricardo Ferreira
Group CEO
DGB (Pty) Ltd.
Andrew Ross
General Manager Southern Africa and Indian Ocean
Diageo South Africa (Pty) Ltd.
Karin Krause Wessels
Managing Director
Deputy Chairperson: DF-SA
Jordi Borrut Bel
Managing Director
Heineken South Africa (RF) (Pty) Ltd.
John Loomes
KWV (Pty) Ltd.
Sola Oke
Managing Director Nigeria & Western Africa
Pernod Ricard South Africa (Pty) Ltd.
Richard Rivett-Carnac
South African Breweries (Pty) Ltd.
Chairperson: DF-SA

DF-SA Team

Dr Shamal Ramesar
Head: Research
Annika Schutte
Senior Executive Coordinator & Programme Manager
Shawn Chauke
Office Administrator