Representative voice for the alcohol industry. United for Good.
The DF-SA aims to foster a culture of responsible drinking and responsible trading within South Africa.
Who we are
About the Industry
The DF-SA unifies the industry, engages with stakeholders, addresses various issues, supports credible scientific research, sets self-regulation standards, and promotes responsible consumption and trade.
R482.7 Billion
Total economic multiplier sustained output
Ref: The Contribution of the Alcohol Beverage Industry to the South African Economy (BER, 2024)
498,999
Number of direct and indirect jobs created by the industry
Ref: The Contribution of the Alcohol Beverage Industry to the South African Economy (BER, 2024)
3.6%
Percentage contribution to South Africa’s GDP
Ref: The Contribution of the Alcohol Beverage Industry to the South African Economy (BER, 2024)
R96.9 Billion
Total tax contribution
Ref: The Contribution of the Alcohol Beverage Industry to the South African Economy (BER, 2024)
What we do
Elevating Industry Standards and Best Practices
Responsibility and Education
Through partnerships with Aware.org and SAB Sharp, we lead initiatives and educational programs to foster a culture of responsible drinking. These targeted interventions are designed to reduce harmful drinking behaviours and promote a more informed society.
Market Integrity
We implement self-regulation in advertising, promote responsible trade, and work to reduce illicit trade. We want all market players to adhere to ethical practices that protect consumers and uphold the integrity of the industry.
Credible Scientific Research
We conduct rigorous research and gather data to inform industry decisions. Our commitment to science-based evidence includes commission research, among others, ensuring that our programs are grounded in reliable data.
Stakeholder Engagement & Collaboration
Recognising that change requires collective effort, we aim to collaborate with the government and other stakeholders to drive impactful societal progress. By fostering open dialogue and strategic partnerships, we also aim to address the complex challenges facing the industry and society, creating a safer and more inclusive environment for all.
Membership
Our Members
DGB South Africa is a leading independent producer, marketer and distributor of wine and spirits. Established in 1990 and rooted in over 340 years of Cape winemaking heritage, the company manages a diverse portfolio of respected premium brands enjoyed in South Africa and abroad.
Diageo South Africa is a leading premium spirits company within the global beverages group, Diageo. The business manufactures, markets and distributes a diverse portfolio of internationally recognised spirits brands across South Africa, serving consumers through a strong local footprint and a commitment to quality, innovation and sustainability .
Halewood South Africa is a fast-growing South African manufacturer, bottler, and distributor of premium alcoholic and non-alcoholic beverages. Established in 1999, the company has built a strong reputation for producing high-quality spirit coolers, artisanal spirits, and internationally recognised brands enjoyed across the local market.
With a diverse and award-winning portfolio, Halewood South Africa manufactures, bottles, and distributes a wide range of products, including spirit coolers, gins, whiskies, rums, and mixers. Its brand portfolio features both locally developed and globally celebrated names such as Belgravia Gin, Red Square Drinks, Caribbean Twist, Whitley Neill Gin, Buffelsfontein Brandewyn, Dead Man’s Fingers Rum, and Hall & Bramley Mixers.
Driven by quality, innovation, and growth, Halewood South Africa continues to expand its footprint as one of the country’s leading premium beverage companies.
Heineken South Africa is part of the global HEINEKEN group, one of the world’s leading brewers. The company brews, markets and distributes a range of premium beer and cider brands to consumers across South Africa, supported by a strong commitment to quality, innovation and responsible business practices.
Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality.
RGBC South Africa (The Really Great Brand Company) is a leading independent distributor of premium spirits and champagne. Founded in 1996, the company represents a curated portfolio of world-class international brands for the South African market, driven by deep local expertise and a passion for brand-building.
South African Breweries (SAB) is South Africa’s leading brewer and a subsidiary of global beverage giant Anheuser-Busch InBev. Founded in 1895, the company brews, markets and distributes a wide range of iconic beer and beverage brands enjoyed across the country. SAB is known for its deep local roots, strong heritage and commitment to quality and responsible business practices.
